TNNA Recap

What a great weekend at The National NeedleArts Association trade show! Here's my recap. (I apologize for having so few photos. I'm still getting used to my iPhone.)

My official Designer/Teacher badge

My official Designer/Teacher badge

Friday after registration I attended the Yarn Group fashion show. There were almost 100 pieces and most of them were quite lovely. A lot of shawls and scarves, the usual assortment of sweaters and tops, and also some dresses and skirts. I took notes on the yarns that were especially appealing to me. 

The entrance to Sample It

The entrance to Sample It

"Sample It" was next. I've missed a few shows, and this was different from what it used to be. Formerly there were a lot of products displayed in a hallway, and you could take little pieces of yarn. Nothing was for sale. The new Sample It is a small (but intense!) cash-and-carry area. Folks were selling kits, bags, books, and other items. It was a bit of a madhouse but nice to see that business was brisk.

Quite a scene at Sample It. Love the shawl. Less excited about the hair.

Quite a scene at Sample It. Love the shawl. Less excited about the hair.

I caught up with designers Karen McKenna (website here) and Dora Ohrenstein (website here) in the reception area. Karen gave me a copy of her new book, which I'll review in a subsequent blog. Dora is also working on a new book. Nice to catch up with them, if only for a short time.

After a late dinner with my husband at a Korean restaurant a few blocks from the hotel, I sat down to map out my strategy for Saturday. I wanted to make sure I got to all of the manufacturers whose yarn I used in my upcoming "Crochet Cowls" book so I could show them the finished projects and some sample pages. I also wanted to talk to some publishers, check out the yarn that really appealed to me at the fashion show, and chat with some smaller yarn companies to find out if they would be receptive either to purchasing independent designs or offering yarn support for designs published in books or by the designer.

(An aside--D.C. drivers are crazy! In the span of a few minutes we saw a driver in the right lane turn left by crossing over two other lanes that were going in his direction, and another driver who completely blew through a stop sign to make a right turn. Not to mention the constant sirens. Washington is a wonderfully walkable city as long as you watch out for nutcases behind the wheel, but isn't for drivers who are faint of heart.) 

Saturday was the big day for me. I had my finished samples, some books, and promotional postcards in a rolling suitcase, and the show directory and a notebook in a lightweight tote bag. ("Stuff management" is key to surviving these shows without exhaustion!)

One of the aisles at the show

One of the aisles at the show

I was very pleased that some of the small manufacturers and/or those who are relatively new to TNNA were enthusiastic about the idea of crochet and Tunisian crochet design. It's nice to feel like there are opportunities out there for designers. It was also wonderful to see folks whose products I use regularly, including Plymouth, Blue Heron, Brown Sheep, and Louet North America. I'm delighted to have finally met Stephanie from Space Cadet Creations. The people at Madelinetosh could not have been nicer! I had purchased their yarn for one of the cowls in my book, and they seemed thrilled with the sample and eager to provide yarn for my future projects. I saw designer/author/instructor Mary Beth Temple only for about two minutes but it was better than nothing!

Got a lot of good information!

Got a lot of good information!

 

Some absences were felt as well. I missed Crystal Palace and Abuelita. I learned from the Westminster Fibers rep that they will no longer be distributing Rowan yarns; I hope the new distributor works out well. All of the designers were working hard, so there wasn't much time to sit and chat. Apparently we are part of "Business and Creative Services" now. There was a BCS meeting from 3-5 p.m., but since I had signed up for a focus group meeting the next morning, I didn't want to sit in yet another meeting so I skipped it. I hope the group will publish a summary of what was discussed.

It was a long but productive day. I've learned to take good notes so it's easier for me to follow up once I'm home. When I emerged at 4 p.m. it was over 90 degrees! Glad I only had to walk a block to get back to the hotel. My husband and son had been at the Nationals-Phillies baseball game. After cooling off and cleaning up, we walked to Chinatown for dinner. My son is in D.C. for the summer, working at a company in Arlington. It was a lucky coincidence that TNNA was in Washington so we could see him.

Sunday morning I participated in a cross-disciplinary focus group. You may have heard that the company that has been managing TNNA's trade shows is no longer going to be doing it. As part of the decision process for picking a new management company, TNNA is trying to get a feel for how the shows and the organization can best serve its members. It was interesting to hear the perspective from people in manufacturing, wholesale, and retail, especially because not all of them are in the yarn group. I was able to express my exasperation and that of other designers about the lack of transparency in selecting classes. We would like to know exactly what TNNA is looking for so we don't waste our time writing proposals that have no chance of acceptance. The photo below shows comments from a class I taught at TNNA in January 2008. None of my class proposals have been accepted since then--and nobody has ever given me a reason why. Go figure. 

With comments like these, no wonder I haven't been asked to teach again!

With comments like these, no wonder I haven't been asked to teach again!

All in all, a successful show and a good way to get energized for some new designs and projects. Now it's time to do the necessary follow up and start working with some of the luscious fibers I saw on display.

New winner, Susmita M! And TNNA coming up.

No word from last week's winner of the free "Crochet Ripples Class" from Annie's, Pam W., so I have chosen a new winner at random. Susmita M., you're in luck! Please send me your email and I'll get you the code so you can access your class. (Pam, if you're still out there, send me your email, too, and I'll see what I can do for you.)

TNNA (The National NeedleArts Association) holds its conference in Washington, DC in less than two weeks. For the uninitiated, the conference is referred to as "TNNA," just like the name of the organization. 

So, where was I yesterday and today? Washington! Those of you who know my penchant for thorough planning may assume I was there on a reconnaissance mission so I know exactly where to go for the conference--and while that wouldn't be totally out of character, it would be a bit extreme, even for me. We were there to drop off our son for his summer job. I was reminded how much fun it is to walk around DC. Restaurants, museums, interesting architecture, history, every conceivable language being spoken, more restaurants...very lively. I was also reminded how little I like driving in DC. Streets at crazy angles, lots of one-way streets, traffic circles that require you to be in a certain lane that you don't know about until you miss your turnoff at least once...much better to be on foot or take the Metro (as long as your line isn't under construction). 

I've missed the past few TNNA conferences and am really looking forward to this one. With several books just finished, I'm ready to start some new projects so it's a great time to look at all of the fabulous yarn choices. I'll stop by booths of my perennial favorites, including Blue Heron, Tahki/Stacy Charles, Plymouth, Crystal Palace, Jojoland, Bijou Basin, Brown Sheep, Louet, plus ChiaoGoo Hooks and Denise Interchangeable Hooks; introduce myself to the Madelinetosh folks, since I used some of their yarn in my upcoming Crochet Cowls book; and will look at new products from yarn companies whose fibers I'd love to try out, including Malabrigo and Manos del Uruguay. I'll also stop by publishers' booths--you never know when an opportunity to collaborate could present itself.

Sunday morning I've agreed to participate in a focus group about the organization. One thing I have found maddening is the lack of transparency about the way classes are selected. Several years ago I taught "Beaded Crochet Wrap," a project class, at TNNA in California. Every student gave the class a top rating. One woman wrote in the comments that it was the best class she had ever attended in all her years coming to TNNA. For several years after that, I submitted class proposals...and not one was accepted. Go figure. There was never a reason given. I finally stopped trying. Clearly there is not a big focus on crochet--if I counted right, only four of the classes are crochet topics (and one of those is how to put a zipper into crocheted or knitted garments). So, TNNA, please tell me WHAT ARE YOU LOOKING FOR? Do you want business classes? Project classes? Only classes that will bring in a certain minimum number of students? If so, what is that number? Do teachers have to get a certain number of classes accepted for a single show in order to be considered at all? If I had some parameters, I could decide whether to submit a class proposal or not. Barring that, I'm not willing to waste my time. For years I went to the Designer/Teacher sessions, in which everyone complained about this, but nothing was ever done so I gave up on that, too.

I'm more hopeful this time for two reasons: (1) having a focus group implies that the current Board cares enough to pay someone to get this information and, presumably, make recommendations on it; and (2) Board President Dave van Stralen just announced that a new management company will be taking over the administration of future shows. I'm cautiously optimistic but not expecting too much. We'll see.

The best part of the show is always the people! I can't wait to see yarn reps, other designers, publishers, friends...and to meet people with whom I've corresponded but never had the pleasure to see face to face. I'm especially eager to see new books and projects from other designers. There is strong support and camaraderie. We want each other to succeed. 

The timing worked out well, too. My husband will go with me, and he and our son will take in the Phillies-Nationals game while I'm oohing and aahing over yarn. I'm sure we'll get some time for our whole family to be together for a meal or two.  

New website, new blogging tool

My old website was just that: old! The design was done seven years ago and was due for some brightening up. Categories needed to be redefined and reorganized, new books and patterns needed to be added, I wanted to be able to link to my videos, and I was desperate for a blogging tool that was less balky than the one I was struggling with. Most of all, I wanted to improve the user experience, whether you're coming to my site from a PC, phone, or other mobile device.

                                                      Photo from upcoming class

                                                      Photo from upcoming class

FolioFLY Website Solutions listened to my goals for the website and came up with a complete redesign (they had done my previous site and were familiar with my work). They migrated me to SquareSpace and developed a nice, clean look. We went back and forth many times over the last 4-6 weeks honing each page to perfection. One really great feature is on the books page, where you can click on "Sneak Peek" and see photos of all of the projects in a book. 

A crucial thing for me was the blogging tool. I would have blogged more regularly if it hadn't been so frustrating trying to position photos in WordPress and getting the text to wrap properly. (If you love WordPress, feel free to blame me for any issues I had with it! Suffice it to say that even after much instruction and many attempts--including working with the html code--it was not the right platform for me.) 

And now the big day is here: my first blog post using SquareSpace! Let me bring you up to date with the news.

One-Skein Baby Projects has received several published reviews. Marty Miller wrote about it on Not Your Granny's Crochet, Kristine at Ambassador Crochet blogged about it here, and Sue at Crochet Addict UK posted her review here. Even I got into the act with a guest blog for Leisure Arts in which I talked about the design process.

Meanwhile, things keep moving through the pipeline. Easy Afghans will be released next week!

                                                    Cover photo of Easy Afghans

                                                    Cover photo of Easy Afghans

The class I filmed for Annie's will be live on May 17th! As soon as I get the go-ahead, I'll share the details with you.

And Crochet Cowls is making its way through production. I've started talking with some yarn shop folks about doing release events, book-signings, and master classes. 

                                              Green Fields Capelet from Crochet Cowls

                                              Green Fields Capelet from Crochet Cowls

Due to popular demand I am finally creating some instructional videos. I learn something new with each one, and continue to improve the lighting and editing. If you're interested, please subscribe to my YouTube channel here. Let me know if you want to see a particular stitch demonstrated. So far I've been concentrating on Tunisian crochet, but I'm not going to limit the videos to that branch of crochet.

I still have a lot to learn about how my new website works, and how I can update it myself. For now, I'm thrilled with the way it looks and works, and I'm very grateful to FolioFLY for their immense patience with me as we went through the redesign process!