New website, new pattern

A website is like any other publication: the more planning and design you can do before you dive in, the better the results are likely to be. In a way, it was good that my old site was so outdated and hard to use: there was no question that I needed a new one. My list of goals was long, and included a stylish, clean look; easy for me to update on my own without a computer expert; all external links to open in separate windows; places for my photos; newsletter signup...and more. Sandra Perilli at FolioFLY to the rescue! Sandy and I met through a mutual friend a couple of years ago. She helped me with some professional things then, and with the time right for me to have a redesigned website, she was my top choice. I can't say enough about how well this process went, and how happy I am with the results. There has been a tremendous amount of back and forth, especially in the past month, but the time we spent making decisions about how things would look and work is well worth it. On Friday, Sandy walked me through WordPress training. She prepared a fantastic document, complete with screen shots, circled items, reminders, and tips. I'm not the brightest pixel on the screen, but the way Sandy explained things, even I can be successful updating my website. This blog entry is my first stab at it.

One thing I want to use the website for is to announce new designs...et voila! Here is the Anaconda Wrap, worked in Tunisian net (full) stitch and Tunisian simple stitch with Plymouth Wilde yarn. The yarn is super bulky thick-and-thin, but the weight doesn't change as dramatically as some other thick-and-thin yarns, which makes it easier to work with. I love the neutral colors. It was tough to decide which stitch pattern to use, so I opted for both! The pattern is available for download on Ravelry. (Ravelry requires a signup but isn't in your face like you-know-whatbook. ) I haven't added the information to the "showcase" page on my website, yet, but plan to try in the next day or two. I can only learn so many things at once!

With so many different devices and platforms in use--we tested as many as possible--please let me know if anything on my website doesn't look right on your machine. If you ever send a message through the website and I don't respond, I'm not ignoring you! Assume that there is a technical problem, and please email me directly (outside of the website) at Sharon@SharonSilverman.com to tell me. Thank you for your assistance during the site's shakedown cruise!

Win Gail Callahan's Original Colorgrid!

[This contest is now closed and congratulations to all our winners!] It's interesting how people make connections. I first heard Gail Callahan's name in, of all places, the dentist's chair. When I told my dentist that I was working on a crochet book, she said, "A friend of mine's mother-in-law does something with yarn. I think she dyes it." Dr. Lee forwarded Gail's information to me later that day, and we've worked together several times since then! I used Gail's Kangaroo Dyer yarn for the Loop-de-loop, Furry Fun, and Honeycomb Bolster pillows in my Crochet Pillows book; two of the scarves in my new book, Crochet Scarves (coming in June!), Sea Splash and Grecian Ladders, feature Gail's yarn. (See how important it is to get those regular dental checkups?)

I've been very impressed with her colorways, which is why I was delighted to learn about her new product, Gail Callahan's Original Colorgrid. Gail, the author of Hand Dyeing Yarn and Fleece, explains her inspiration for the product:

"I was challenged to write a chapter on color," she says. "In doing research I observed that every book on color had a color wheel in some shape or form. For me, the color wheel was `The dreaded color wheel!' because I never understood it. Why did my box of crayons have brown and black but the color wheel did not? I told my editor, Gwen Steege, that I did not want a color wheel in our book because it did not work for me.

"That got me thinking about how to talk about color. I placed three buckets of color on a shelf: blue, yellow, and red, all in a row. I envisioned the blue and yellow buckets pouring in droplets between each other, and watching them mix so you could see all the variations of these colors beneath them. Thus, the colors mixing, and the boxes of color. The same for the other mixes. This is how the grid developed. After playing around with the Colorgrid, I discovered that if you jump a certain amount of squares, you get combinations that work."

The grid itself is a shiny trifold with a detachable template. Open the grid to reveal 14 squares across by 11 vertically. The template has open circles, 3 x 3 with the center one a bit larger than the surrounding ones, and a rectangular slit. Simply position the large circle over the color you like--that's your Base Color. The colors in the surrounding circles are "close relatives" that Gail says you can use with confidence. Look in the slit for the Spark that will punch up your color selection. That's all there is to it! Position the template horizontally or vertically, with the holes at the bottom or the top, it works in any orientation. Just lay the template down and voila!

Gail suggests using the Base and Spark colors in a 9:1 proportion for the most harmonious results.

Yarnies will love the Colorgrid, but it's not just for fiber artists. Gail says, "The most exciting customer so far is a man who owns several tattoo shops. He wanted the Colorgrid for his workers to find the spark in their color combinations!" The Colorgrid is helpful for gardening (maybe my floral palette will finally work this year!), quilting, beading, home decorating, even arranging food on a plate.

My only niggle with the product is that the folds run right through the middle of squares, rather than between columns of squares. I don't like the seam showing through the holes. This is a minor flaw and does not detract from my excitement for the Colorgrid.

"I want to empower people to use color with confidence," Gail says, "and to explore what they like and get excited about it."

Gail, who lives in Greenfield, MA and is the house dyer for WEBS (wow!), hopes to do a Colorgrid in neutrals. Much like a field of prairie grass that looks monochromatic at first glance but is full of subtle, beautiful color on further inspection, neutrals are not devoid of color.

Gail Callahan's Original Colorgrid retails for $7.95 and is available through WEBS and on Amazon, among other places. The product is produced by Storey Publishing. Keep up with Gail at her Kangaroo Dyer blog.

WIN GAIL CALLAHAN'S ORIGINAL COLORGRID

Gail has generously offered to send a Colorgrid to five lucky winners! Here's how it works: Post a comment on this blog before 11:59 p.m. EDT Tuesday, May 1, 2012. Each commenter will be entered in a random drawing (one per person, no matter how many comments you post). The winners will be announced here on Wednesday, May 2, along with instructions on how to get your mailing address to Gail so she can send out your prize. Make sure you check back to see if you've won. Good luck!

My website, it is a-changin'

Wednesday, January 25, 2012

I have been struggling with my website for a while now. Because of the platform we originally chose, we were limited in design choices, and the palette and style definitely do not reflect my design sense. Another issue is that it is very cumbersome to update. Any time I wanted to add or change something, I have to get all the pieces ready, send them to my tech guy (a.k.a. husband), and have him do the updates--he's been wonderfully helpful, but this isn't his first priority, and neither of us has wanted to spend the time that the website needs. Developing the site was a good exercise for both of us, but it's a bit of a dinosaur now.What this means is that my major marketing tool is stale, old-looking, incomplete (so many of my designs aren't on here at all--you must think I've been sitting on my hands for the past two years!), and not very inviting. As for the blog part, Blogger has many quirks that make it frustrating to arrange text and photos. Sometimes it has been easier to say, "Eh, just skip it!" than to spend the time and energy it takes to do a presentable post.

Well, all this is about to change. I have hired a consultant and together we have chosen a beautiful new platform that reflects my design sensibilities--and which I will be able to update on my own! Also in development is a new logo and brand that will visually communicate my style (my "head shot" belongs in the back of my books, not as a substitute for a logo). As part of the redesign, we'll be switching to a different blog host. We will build in the capability for a newsletter mailing list, special offers, links to videos, information for yarn companies, and connections to FB. (It is challenging to decide which social media to use and how much time to spend on that--I don't want to spend so much time networking that I don't have a product to market!)

The redesign is taking place behind the scenes so we can work out all of the details before going public; I expect the launch before spring. Meanwhile, my current website will remain live (well, more like a zombie, but you know what I mean).

With Crochet Scarves coming out in just a few months, it will feel wonderful to have a fabulous new website that I hope you will enjoy visiting regularly for its content and visual appeal! Meanwhile, please accept my apologies for the stale nature of the current site and the way-too-infrequent blog posts.

Expert Marketing savvy

Wednesday, November 2, 2011

You may remember that I mentioned another Sharon, Sharon DeLaCruz, in a blog post not long ago. I noted at the time that she has a compelling life story, one of accomplishment, setbacks, and perseverance. As we have begun to get better acquainted, Sharon is becoming a combination role model and business associate for me. We have common aims of balancing our creative time and our marketing time.

Sharon is a fine artist as well as a fiber artist, and she brings her color sensibility to her crochet work. Take a look at this unusual scarf (photo is used with Sharon's permission). This is just one of the many gorgeous pieces she has designed and crocheted--you can see them on her website or her FB page. Or just Google her and you will get a slew of results.

But it is her marketing wizardry that impresses and inspires me even more. Not only does she have her work in retail stores including Sears (not exactly small potatoes!), but she is an author, participates in fashion events, is an early adopter of technologies like smart phone sales, has had her work featured on television programs and in print, and so on. Her energy and professionalism are outstanding.

We are going to talk later this week about ways we can collaborate and/or support each other's design efforts. It's perfect timing for me--with my scarf book coming out in July 2012, marketing is at the forefront of my tasks. I'm already working toward a website redesign, but that's just the beginning. I am very excited about the possibilities of what two Sharons with shared goals can do! http://www.mycreativemoments.com/

Posted by at 10:39 PM 1 comments

What it takes to get ready for a photo shoot

Photographs for my crochet books and patterns fall into three categories: pictures of the finished items, step-by-step photos of the techniques (called "step-outs" in the industry), and closeups of the stitch patterns to show detail. Each type of photo requires different preparation. Since I'm in the midst of going through this process for the "Crochet Scarves" book, I thought I'd share it with you.

When the finished samples (all 23 of them!) were ready, we needed a great location to use as a backdrop. Photographer Alan Wycheck, who has photographed all of my crochet titles, had secured Mary Knackstedt's interior design studio for our last two books, but we wanted something different this time. He was able to get permission from the Art Association of Harrisburg to shoot there. It proved to be a perfect spot. Indoors, there was plenty of room to set up. The lighting was good. Architectural details and artwork livened up the pictures. We were able to use their courtyard also, and then went across Front Street to take additional shots along the waterfront in the late afternoon.

To get ready for the location shoot, I had to figure out the best way to present the scarves. Out came the trusty notebook so I could write down my styling notes and keep things moving on photo day. I have a mannequin (affectionately known as Louise) with a brown cover and a cream overlay, so first I tried the scarves on her to see which color showed off each scarf better. Then I considered dressing Louise in a top or jacket for some of the items. A denim jacket, short red trench coat, fitted white zippered jacket, and a couple of sleeveless tops looked good; the long brown trench, pale yellow quilted vest, black leather winter jacket, and royal blue riding jacket didn't. Next, I pulled out some hangers to see if draping the scarves on those would work. It took several hours and a bit of a mess in my studio to get all of the styling decisions made. Then I packed everything. Additional supplies: scissors, steam iron, fabric tape, straight pins, crochet hooks, clothing brush, and a little bit of yarn for each project just in case. And Louise, of course. Note to self: add "mosquito repellent" to packing list. Man, I was eaten alive in the Art Association's lush outdoor space.

Once on site, Wycheck (I refer to him by his last name because I have too many Alans in my life!) and I scouted the possibilities and decided which scarf to shoot in which spot. Then we went to work. It was a l-o-n-g day but extremely successful. Wycheck only had to chide me once for being impatient. (I plead extenuating circumstances: it had started to thunder.) I'm glad he does not sacrifice quality for expediency, and he makes sure I don't either!

Shooting the finished scarves was easy compared to what's on tap next. At our photo session on 9/28 we'll do the technique photos. That involves a ton of preparation on my part. As I wrote the patterns, I've been noting spots where technique pictures would be helpful. I have to have all of those pieces ready. If it's the trim, the scarf has to be crocheted up to that point. If it's Row 5, I have to have a sample that is complete through Row 4. Sometimes one pattern can require several step-outs. All of these pieces are bagged, with the yarn and with notes to remind me what I want to show, what size hook to use, and any other information that can make the photo session go smoothly. Everything is also in my notebook so I can double-check and make sure we don't miss anything.

(With still photos, there is the option to make an extra item, them rip it out and shoot the steps in reverse. Later, you can arrange the photos in the order you choose. However, when I was on Uncommon Threads television show, that wasn't an option! I think I prepared about 50 step-outs for some of the items we made on the show. It wasn't so bad making something up to the end of Row 1, then another one through Row 3, then yet another through Row 5, but having to make it through Row 157, then Row 163, then up to the trim or whatever was extremely time-consuming.)

A day or two before the technique photos are taken, I will have to decide what to do about my fingernails. Those of you who have been reading this blog for a while know that my nails are short and--although they are clean and actually don't look too bad right now--not professionally manicured. If I don't break any nails before next week I may just put a coat of clear polish on them; if things look ragged, I'll glue on fake nails and hope not to repeat the misadventures I've had with that approach in the past. Let's just say superglue and I do not get along.

On photo day, Wycheck will bring his lights, cameras, laptop, stands, and huge roll of background paper to my house. We commandeer the dining room for this enterprise. Step one, crank up the air conditioning because those lights are hot. Step two, get a stepstool for Wycheck. Mostly he perches over my shoulder and shoots down on my hands. He is a genius at showing motion in still shots, and he makes me do the stitches several times until he gets the pictures he wants. I often have to stop halfway through a stitch and then hold that position before finishing. This usually goes quite smoothly (there aren't a lot of artistic decisions to be made), but with 23 scarves and multiple step-outs for each, it takes a while.

Once that's done, we'll reward ourselves with something a little easier, taking closeups of each scarf. My job here is to make sure everything is clean and blocked, and to indicate which part(s) of every scarf should be highlighted. Since my hands aren't in the pictures, I can revert to my stylist role.

Once I have the electronic versions of the photos, it's up to me to pick which ones will be in the book. The good news: there are many wonderful pictures to choose from. The bad news: there are many wonderful pictures to choose from! Often I can toss out some right away, but it is hard to decide when it comes down to the last few. I have to insert the picture numbers into the text to tell the publisher which photos to use and where they should go. I also have to include any notes like "crop the left side," "rotate 90 degrees clockwise," or "insert arrow to point to top loop."

The package goes to Stackpole Books on October 11, and I will next see the book after it is copyedited. There will be a lot of work for me to do then, as I check word for word against the original and test the patterns to make sure they are 100% correct. In the meantime, I get a bit of a break from this large project, which I'm looking forward to. I may have to restrain myself from saying, "Tag! You're It!" when I hand in the manuscript next month.

 

Another Sharon!

I got a lovely note a couple of weeks ago from someone I didn't know, Sharon DeLaCruz. She reached out to me because of our shared passion for crocheting. After looking at her websites where I could see her crochet artistry and other artwork as well, and read about her background, I had to wonder where had I been that I had missed it until now! Sharon has a compelling life story, one of accomplishment, setbacks, and perseverance. You may not know her name, but you have probably seen her work. In addition, she has a flair for marketing and has used it well. Her creations are sold in major retail outlets and art galleries.

I appreciate her generosity in offering to share her experience with me. Please read about her and be inspired! After you look at her websites, I'll understand if you want to think of me as "the other Sharon."

www.MyCreativeMoments.com